It isn’t a secret that the US and world are experiencing challenging economic times.  Although some might debate our current status given the aftermath of the most recent recession, it is painfully apparent the US could use different forms of economic stimulus to foster job growth. Moreover, there historically has been a chronic [...]

How do you define a brand? Well, I went to Wikipedia to get the official definition. The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” [1] A brand is thus a product or service whose dimensions differentiate it [...]

      Hello again to all . In this long overdue installment, which is long overdue, I am writing a bit about how my education, family and friend’s support helped me to overcome all that I have and let me be who I am today.  The first thing I should say about all of [...]

As a small business owner I am always looking into every possible way to insure that my company brand is visible. Well, I came across a great article that featured American Express and Facebook assisting small business like mine and yours and what do you know…the one key element they used for marketing their message [...]

Recently many New Yorkers gathered in pubs and bars in front of huge flat-screen tv’s to watch the NY Giants and the New England Patriots Superbowl Championship Game! This was also a day for NYC bartenders and others beyond the borders of New York City to shine and cash in on the event! Having a [...]