If you have a business in a very specific business sector or industry you should have search engine research done to see if the search engines could possibly send you more customers. You may be pleasantly surprised at the number of people searching for your kind of business. Although you may think that most people [...]

How do you define a brand? Well, I went to Wikipedia to get the official definition. The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” [1] A brand is thus a product or service whose dimensions differentiate it [...]

September 7th, 2011 during his address to a joint session of congress, President Obama’s message was loud and clear: small business is the Unites States of America’s most powerful engine of opportunity and economic growth. A few weeks ago, I attended the White House Urban Entrepreneurship Summit. There were over  200 students of NYC schools, [...]

In 2006 upon completion of my undergraduate degree, I took a semester off to evaluate my options. I got bored and after some research and advice from my co-workers, I enrolled as a psychology major concentrating on School Psychology. When I first started taking classes I thought School Psychology was just another term for school [...]

Yea it’s a recession, not as serious as the depression (thank goodness), but the many situations that may have happen from the recession may have left you feeling down and a little blue. Understandable, we are humans after all right? Right! However, this should not be a reason or should I say excuse for you [...]