Leona Frett, President, The Frett Knott Group, Inc.
Leona Frett has been dedicated to the field of marketing and advertising for over a decade.
Born and raised in Brooklyn, NY and a graduate of New York University, Leona began her career in marketing and advertising working for some of the World’s most renowned and leading agencies. She developed her skills as a strategic planner at Ogilvy & Mather. At North Castle Communications in Stamford, CT, she led and developed the Youth Planning department and revitalized the North Castle Teen Panel TM and as a Manager in Account Planning at Digitas NY she tracked and analyzed cultural trends and consumer intelligence for Amex New Product Development team. Over the years, Leona has worked on major accounts such as the White House Office of National Drug Control Policy Anti-Drug Campaign, American Express, Samsung, Hershey, Sprite and many others.
Her areas of expertise include; identifying consumer insights, developing brand strategies, tracking cultural trends and integrated marketing. An entrepreneur at heart, now Leona is using her experience to advise and consult entrepreneurs and small businesses. This Fall she will host her own business and cultural trends on TCB360.com Radio. She offers workshops and speaking engagements on branding, marketing and trends for small businesses.