How do you define a brand? Well, I went to Wikipedia to get the official definition. The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” [1] A brand is thus a product or service whose dimensions differentiate it
As a small business owner I am always looking into every possible way to insure that my company brand is visible. Well, I came across a great article that featured American Express and Facebook assisting small business like mine and yours and what do you know…the one key element they used for marketing their message
Recently many New Yorkers gathered in pubs and bars in front of huge flat-screen tv’s to watch the NY Giants and the New England Patriots Superbowl Championship Game! This was also a day for NYC bartenders and others beyond the borders of New York City to shine and cash in on the event! Having a
Take a moment and ask yourself why your brand or product isn’t getting its 15minutes of fame! Are you doing all you can do to make your company/brand get the exposure it needs? Do you use Facebook, YouTube, Twitter and/or LinkedIn for networking? If you said yes to any of the three, then you
