The Sacagawea of urban fashion
April Walker, a true pioneer in the fashion scene and savvy business woman, has inspired a streetwear fashion lifestyle category that commands billions annually. As a designer, Walker spawned the company “Walker Wear” in the early ‘90’s. One of the first to identify the value of product placement, with celebrity endorsements from the likes of Tupac, BIG, and even Beavis and Butt-Head, her brand changed the game. Offering a mesh of fashion and function, muted and earth tone colors, with durable fabrics, baggy fits, low pockets, these designs helped to catapult April Walker as a trailblazing phenomena in the industry.
Born in L.A., Walker claimed Brooklyn early on. Her entrepreneurial senses kicked in from the time she was 13 years of age, when she started teaching gymnastics, selling t-shirts and clothing, propelling her to become an entrepreneur. Walker opened her first custom fashion shop, “Fashion In Effect” at the age of 19. She was personally chosen by MC Lyte, Shaggy, Audio Two, and Shinehead to make custom outfits for their circuit. As the creative force behind these concepts, she took her business acumen and skills, launching a styling division that was responsible for numerous images, working with artists such as RUN-DMC, EPMD, Queen Latifah, TUPAC, Aliyah, R-Kelly, Naughty By Nature, Shaquille O’neal, Snoop, to name a few. Some of her creative marketing collaborators and clients have included UNIVERSAL, MOTOWN, Priority Records, Flavor Unit, ECKO, Champion, and Russell Athletics. April’s influence in fashion is reflected in her consulting company; her roster includes fashion clients from NYC to Miami to the UK. Also currently, Walker is putting her fashion diary on film, working with renowned film producer and veteran, Monty Ross.
Her impact in fashion and her passion for animals inspired April to integrate her designer aesthetic in a creative spin on the pet supply shopping experience with a unique boutique designed especially for the owner that wants nothing but the best for their pets. The store was a test-market, exhibiting what pet owners wanted and needed most. From this experience she began an innovative all natural pet food & treat co. called “Papa Jacks”.
In a philanthropic effort, April Walker founded Fort Greene Fashion Group, a non-profit in the Fort Greene section of Brooklyn. FGFG was established in ’03, in partnership with the Business Outreach Center Network, dedicated to fueling the spirit of entrepreneurship within independent fashion designers. “By nurturing innovative talent, offering business development resources, and providing a networking forum, our fashion entrepreneurs are one step closer to realizing their dreams”.