CEO of the Corporate Boutique, TCB360 and the Green Apple Agency
LaTanya is considered one of the most unique and unconventional thinkers, planners, strategists, speakers and authors in marketing today by both colleagues and clients alike. Her broad-based functional expertise includes business development, brand development, integrative marketing, strategic planning, research, partnership building and media services. Junior is a strategist who adheres to both traditional and non-traditional integrated marketing approaches. She has developed programs and campaigns that extend from the most extensive reach to the most narrowly defined ethnic target by integrating product advertising and relationship-oriented channels (e.g. public relations, grassroots events/pocket media, direct marketing, cause-related marketing and sponsorship programs).
Junior is a proven executive with a 20-year track record of successfully planning, developing, brand building, and implementing marketing and media strategies for some of the most recognized brands. Accounts include: American Home Products; Dark & Lovely Hair Care Products; General Motors; the US Postal Service; Chase Bank; US Census; Johnson & Johnson Products; Merck Pharmaceutical; Viacom; JC Penney; USA For Africa-We Are The World; Kraft Foods; State Farm Insurance; Merrill Lynch; Glaxo Wellcome; Denny’s; Taco Bell; FUBU; George Foreman’s Products; American Institute of Certified Public Accountants; and United Airlines.
She has held positions at some of the world’s most renowned and venerable marketing and advertising agencies such as Partner, Director of Planning with Ogilvy & Mather; Director of Planning, Direct Marketing and Media with Stedman Graham & Partners; Co-Director with True North Media/New American Media Group; Brand Manager with Grey Advertising; and Director of Planning & Media Director with Young & Rubicam.
Junior’s successes have been profiled and featured in various media, including Advertising Age; New York Times; Media Week; Ad Week; BRE Magazine; Brand Week; DRTV; PBS “A Moyers Report;” Black Enterprise; Crain Magazine; Amsterdam News; and as a BRE Magazine “Marketing and Business Watch” columnist.
Peer and industry recognition: Recipient of a 40 Under 40 Achievement Award; a Ad Hocinstructor for the Direct Marketing Association for the top MBA students; impaneled as a Direct Marketing Association ECHO Award judge in 2000 and 2003-2005; a Y&R US Census team member winner in 2000 of the prestigious Ogilvy Award; a United States Federal Communications Commission co-Board consulting member recognized by then Vice-President Al Gore; Adult Educator at Lehman College, New York and an Essex County (New Jersey) 2003-2007 Small Business Development Center Advisory Board member to name a few.
|Books Authored by LaTanya Junior|
|LaTanya Junior authored Creating Your Marketing Blue Print In 9 Simple Steps, published in 2003. The publication is fueling a true business revolution through the democratization of the marketing process. The workbook is available in over 25,000 bookstores in the United States, in 10 countries and listed as one of Forbes Book Club top 100 picks to read and used as an educational tool for New Jersey SBA/Small Business Development Centers.|